In short, both developers and marketers will have a profitable experience while dealing with in-game ads. In 2020, 82% of mobile games incorporated rewarded video ads.To put that in perspective, the worldwide movie box office collection of 2018 was US$41.7 billion. By 2022, the global mobile gaming market will be worth US$95.4 billion.By 2021, there will be 2.6 billion mobile gamers in the world.Statistically, a middle-aged mom is more likely to be a mobile gamer than her teenager son.Īnd here are more facts to blow your mind. If you thought only teenagers (more precisely, the classic teenage-boy-gamer stereotype) are into mobile gaming, you are mistaken. Marketers have more avenues to market their brands, with a broader range of audiences to choose from. In Game Advertising Works Only to Target Male Teenagersĩ4% of the mobile game developers utilise in-game advertising in their free-to-play games. In-Game Advertising Can Harm a Brand’s Reputation Mobile Game Ads Spoil the User Experience Top Myths of In-Game Mobile Advertising Busted.Tips for Rightly Implementing In-Game Advertising.
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